Email Unsubscribe

Create a better user experience when unsubscribing from marketing emails. Try to understand reasons for unsubscribing. Enhance the the experience and provide alternative options to unsubscribing without making it difficult for the user to still unsubscribe if they prefer.

When unsubscribing from marketing emails, users often got confused by the current opt out process and design. This often led to users marking emails as spam as opposed to unsubscribing. Spam complaints can hurt your deliverability, unsubscribes can’t. The more spam complaints you receive, the lower the your sender reputation. Which leads to the likelihood that you’ll be blocked by spam filters and labeled as a spammer.

Following the internal review, some slight revisions were made. It was decided that project would be rolled out in multiple phases to fix the most pressing issue first. The first phase is cleaning up the current flow making it easier for the user to unsubscribe from emails. Phase two will address the reasons for opting out and providing an alternative approach, like limiting email frequency, in order to reduce the number of users who opt out of emails. *All of the designs follow the company brand standards and design guidelines.